#AssegaiAwards2020: All the winners!

The 2020 Assegai Awards was held at The Venue in Melrose Arch in Johannesburg on Thursday, 26 November.

Special awards went to:

  • Young Direct Marketer of the Year: Nicole Glover, social media manager at Penquin
  • Agency Credentials: FoxP2
  • Newcomer of the Year: Penquin
  • Nkosi Award: Joe Public United
  • Zinthatu Award: Riverbed

All entries were individually scored by an expert panel of judges and the final scores were audited by an independent auditor. CEO of DMASA David Dickens said, “The Assegais ask for more than mere creativity. Our clients demand returns and our members must figure out how to reach for the stars while being rooted in the rands and cents of the bottom line.”

Media
Award Agency name Category Entry
Leader The Riverbed 3D Phuza Nathi Sippy Cup 3D
Gold Joe Public United Direct Mail: Addressed and Unaddressed Campaigns The Great Stigma Clearance – Jet Edcon
Leader Boomtown Direct Response Mass Media: TV, Print, Out-of-Home and Radio Don’t be chicken check them
Leader Fox P2 Direct Response Mass Media: TV, Print, Out-of-Home and Radio Cash Back Case
Silver Promise Direct Response Mass Media: TV, Print, Out-of-Home and Radio Castle Lite: Cold Tracker
Leader 10th Street Media Email Marketing Discovery 947 Ride Joburg
Gold Joe Public United Experiential Media A Few Minutes is Worth a Lifetime SANBS
Bronze Simunye Media Face to Face Activations / Field Marketing Gillette Ethnic Barbershop Network
Leader Levergy Face to Face Activations / Field Marketing Heineken #TeamHeineken Rugby World Cup Experience
Leader Triple Eight Face to Face Activations / Field Marketing Rajah Our Perfect Wishlist
Bronze Mobitainment, Carat & 13th Floor Mobile Marketing Nivea #TakeExtraCare
Bronze Promise Mobile Marketing Castle Lite: The $3 000 000 Call
Gold Clockwork Mobile Marketing Microsoft Control your discount
Bronze Triple Eight Mobile Targeted SMS, MMS Nestle Nespray Maths Challenge
Bronze Mark1, Partner in the DUKE Group Online Campaigns: banners, micro sites, remarketing and other online campaigns Break the Traditional Tradition
Leader BrandTruth/DGTL Online Campaigns: banners, micro sites, remarketing and other online campaigns DSTV Update your Status
Leader Promise Online Campaigns: banners, micro sites, remarketing and other online campaigns RMB: A Story Of Courage
Leader Rogerwilco Online Campaigns: banners, micro sites, remarketing and other online campaigns NGD Test and learn
Gold Promise Online Campaigns: banners, micro sites, remarketing and other online campaigns Castle Lite: The $3 000 000 Call
Leader Flume Digital Search Marketing: SEO and PPC Together Nedbank
Leader Rogerwilco Search Marketing: SEO and PPC TCS Search Campaign
Leader Ruby Digital Search Marketing: SEO and PPC SoundX Turning Up the Search
Leader Ruby Digital Search Marketing: SEO and PPC Vadas
Leader Sauce Advertising Search Marketing: SEO and PPC Kerbside Delivery
Leader Conversation LAB Search Marketing: SEO and PPC Bloom Health
Silver The Media Shop Search Marketing: SEO and PPC DStv Compact: Search Gomora
Bronze BrandTruth/DGTL Social Media (Social Media Platforms) DSTV Update your Status
Bronze Clockwork Social Media (Social Media Platforms) Microsoft Visit Xbox
Bronze Clockwork Social Media (Social Media Platforms) NetFlix Blood and Water
Bronze Hoola Modern Agency Social Media (Social Media Platforms) Tekkie Town Walk Your Way
Bronze Joe Public United Social Media (Social Media Platforms) Maggi Noodle Day
Bronze Conversation LAB Social Media (Social Media Platforms) Bloom Health
Bronze The Hardy Boys Social Media (Social Media Platforms) Aromat Miss Universe
Leader Brave Group Social Media (Social Media Platforms) Jose Cuervo
Leader Brave Group Social Media (Social Media Platforms) Glenfiddich
Leader Joe Public United Social Media (Social Media Platforms) Jet Heritage Day #JetSwank
Leader Joe Public United Social Media (Social Media Platforms) Kit Kat – Take a break and celebrate your city
Leader Promise Social Media (Social Media Platforms) Castle Lite: The $3 000 000 Call
Leader Rogerwilco Social Media (Social Media Platforms) AUL Covid-19 Heroes
Leader Salt & Candy Social Media (Social Media Platforms) One Million Customers in 12 weeks
Leader Sauce Advertising Social Media (Social Media Platforms) Shoot your shot
Leader Social CREACHAs Social Media (Social Media Platforms) WesBank’s Car People
Leader The 13th Floor Social Media (Social Media Platforms) Coo-ee “Sounds of Summer”
Leader The 13th Floor and CARAT Social Media (Social Media Platforms) Nivea Men Challenge for Charity
Leader The et al Group Social Media (Social Media Platforms) The 3rd Avbob Poetry Gala
Leader The Media Shop Social Media (Social Media Platforms) Debonairs Pizza – Headlessman
Leader The Media Shop Social Media (Social Media Platforms) Fishaways – Freshercise (Flatten your curve)
Leader The Media Shop Social Media (Social Media Platforms) Multichoice DSTV Compact 10 years
Silver Playmakers Social Media (Social Media Platforms) #KFCProposal
Silver The Riverbed Social Media (Social Media Platforms) Aware.org Underage Drinking Campaign
Silver Wunderman Thompson Social Media (Social Media Platforms) Vodacom Datawyze
Silver Wunderman Thompson Social Media (Social Media Platforms) Vodacom Gig Game
Gold Joe Public United Social Media (Social Media Platforms) Retweets into Rands Nedbank
Gold The Hardy Boys Social Media (Social Media Platforms) Share your mess
Leader O’Keeffe & Swartz Telemarketing: Outbound Integrated Funeral Policy
Leader O’Keeffe & Swartz Telemarketing: Outbound Upgrade to Funeral Plan Base
Bronze Promise Websites RMB: A Story Of Courage
Bronze The Riverbed Websites Barloworld Khula Sizwe
Leader Conversation LAB Websites Bloom Health
Leader Ruby Digital Websites Support Business
Multichannel/Country Awards
Leader Triple Eight Best Direct Marketing Cross Border Campaign Durex Get The Feels
Gold Promise Best Direct Marketing Cross Border Campaign Castle Lite: Cold Tracker
Bronze Levergy Integrated Direct Marketing Campaign with under R500 000 budget Nedbank CWG: In Wine There Is A Story
Bronze Promise Integrated Direct Marketing Campaigns RMB: A Story Of Courage
Bronze The Riverbed Integrated Direct Marketing Campaigns Aware.org Underage Drinking Campaign
Leader Levergy Integrated Direct Marketing Campaigns Energade Fuelling South African Heroics
Leader Retail Engage Integrated Direct Marketing Campaigns Bonsella
Leader Conversation LAB Integrated Direct Marketing Campaigns Bloom Health
Leader The et al Group Integrated Direct Marketing Campaigns The 3rd Avbob Poetry Gala
Leader The Riverbed Integrated Direct Marketing Campaigns Barloworld Khula Sizwe
Silver Levergy Integrated Direct Marketing Campaigns Team Heineken
Gold Joe Public United Integrated Direct Marketing Campaigns Everybody’s talking about Easy bucks Chicken Licken
Gold Joe Public United Integrated Direct Marketing Campaigns Sign the Smile – Amnesty
Gold Mark1, Partner in the DUKE Group Integrated Direct Marketing Campaigns Heart and Stroke Foundation – Anti Vaping
Gold Penquin & Spitfire Integrated Direct Marketing Campaigns Suzuki Auto South Africa – Ertiga
Gold Triple Eight Integrated Direct Marketing Campaigns Nestle Nespray Maths Challenge
Relationship Marketing Awards
Bronze Retail Engage CRM Programmes Bonsella
Silver Mobitainment, BabyYumYum & Shandon Business CRM Programmes MyMomentum BabyYumYum Maternity Programme
Gold Mobitainment, Carat & 13th Floor CRM Programmes Nivea #TakeExtraCare
Leader Clockwork Database and Analytics Innovation Microsoft Control your discount
Leader Mobitainment, BabyYumYum & Shandon Business Database and Analytics Innovation MyMomentum BabyYumYum Maternity Programme
Leader Clockwork Loyalty Programmes Standard Bank Ucount
Craft Awards
Bronze Boomtown Art Direction The Silent Killer – Hypertension Awareness
Bronze Joe Public United Art Direction 30 Days of Self-care
Bronze Levergy Art Direction New Balance SA: Runs In The Family
Leader Penquin Art Direction Suzuki S-Presso
Gold Joe Public United Art Direction The Great Stigma Clearance – Jet Edcon
Leader Mobitainment, BabyYumYum & Shandon Business Branded Content MyMomentum BabyYumYum Maternity Programme
Leader PHD Branded Content Flora Stay Home Stay Healthy
Leader The Media Shop Branded Content South African Tourism
Silver Promise Branded Content RMB: A Story Of Courage
Silver The Riverbed Branded Content Nedbank Money Secrets
Gold John Brown Media Branded Content Fresh Campaign for Pick & Pay
Bronze Levergy Innovative Solutions Heineken #TeamHeineken Rugby World Cup Experience
Leader Boomtown Innovative Solutions The Silent Killer – Hypertension Awareness
Leader Clockwork Innovative Solutions NetFlix Blood and Water
Leader Flume Digital Innovative Solutions MFC Digital Launch
Leader OnePointFour Innovative Solutions WesBank Site Redevelopment
Leader The et al  Group Innovative Solutions The 3rd Avbob Poetry Gala
Leader The Riverbed Innovative Solutions Aware.org Underage Drinking Campaign
Leader Wunderman Thompson Innovative Solutions Vodacom Gig Game
Silver Clockwork Innovative Solutions Hyundi Don’t cross your T’s
Silver Clockwork Innovative Solutions Microsoft Control your discount
Silver Clockwork Innovative Solutions Microsoft Visit Xbox
Gold Joe Public United Innovative Solutions A Few Minutes is Worth a Lifetime SANBS
Bronze Triple Eight Most Effective Use of Content Nestle Nespray MathBot
Leader Clockwork Most Effective Use of Content NetFlix Blood and Water
Leader Hoola Modern Agency Most Effective Use of Content Tekkie Town Walk Your Way
Leader John Brown Media Most Effective Use of Content Capitec Move Campaign
Leader Mobitainment, Talent Brand, TTRO & Blue Magnet Most Effective Use of Content Real Hero’s Connect
Leader Wunderman Thompson Most Effective Use of Content Vodacom Datawyze
Silver Joe Public United Most Effective Use of Content Everybody’s talking about Easy bucks Chicken Licken
Silver Promise Most Effective Use of Content RMB: A Story Of Courage
Gold 10th Street Media Most Effective Use of Content Discovery 947 Ride Joburg
Gold Promise Most Effective Use of Content Castle Lite: The $3 000 000 Call
Leader Triple Eight Use of New Technologies Nestle Nespray MathBot
Gold 10th Street Media Use of New Technologies Discovery 947 Ride Joburg
Gold Carat SA & Kenya Use of New Technologies Guinness Goal Challenge
Gold Promise Use of New Technologies Castle Lite: Cold Tracker
Silver Clockwork UX, Interface and Navigation Design Microsoft Visit Xbox
Special Direct Awards
Leader Sauce Advertising Non Profit Direct Marketing Campaign Dreams cant be locked down
Silver Mark1, Partner in the DUKE Group Non Profit Direct Marketing Campaign Heart and Stroke Foundation – Anti Vaping
Silver Ogilvy Non Profit Direct Marketing Campaign The Rape Page
Gold The Riverbed Non Profit Direct Marketing Campaign Aware.org Underage Drinking Campaign
Leader Triple Eight Public Benefit Direct Marketing Campaign Dettol Protects the Frontline
Individual And Company Awards
Leader Boomtown Agency Credentials Boomtown
Leader Conversation LAB Agency Credentials The Conversation Lab
Gold Fox P2 Agency Credentials FoxP2
Silver Triple Eight Agency of the Year Triple Eight
Bronze Triple Eight Direct Marketer of the Year Triple Eight
Gold Penquin New Comer Award Penquin
Gold Joe Public United Nkosi Award Joe Public United
Leader Joren Communications SME of the year Joren Communications
Gold Penquin Young Direct Marketer of the Year Nicole Glover – Penquin
Gold The Riverbed Zinthatu Award The Riverbed